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What is Up Next?

The Coalition is proud to participate in Up Next, Former First Lady Michelle Obama's mobile messaging campaign that will provide millions of students and families across the country with personalized reminders, encouragement, and connections to assistance with education and civic engagement.

In support of President Barack Obama's college opportunity agenda, Former First Lady Michelle Obama launched her Reach Higher Initiative and Better Make Room campaigns to families, schools, and communities to support all students to pursue rewarding postsecondary opportunities. The Better Make Room and Up Next campaigns continue this important work by capitalizing on the Former First Lady’s connection with young Americans and amplifying it through mobile messaging. The messages will provide students and families across the country with personalized information and encouragement to complete important college and financial aid milestones and tasks. Campaign topics include: